Negativity was rampant in the 2017 news cycle. The Great Foundation wanted to bring kindness back into the spotlight by proving that kindness can always be found, even in a city where it is least expected: NYC.

How did we answer this brief? We created the first ever fully integrated social experiment to recognize, reward, and record the kindness that happens in NYC.

THE KINDNESS CARD EXPERIMENT

I'm a paragraph. To update me, go to the Data Manager. The Data Manager is where you store and collect data for your site.

THE KINDNESS CARD EXPERIMENT

OLIVIA REID COOPER  © 2022

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